Marketing and Organizational Productivity

INSTITUTIONALIZATION OF MANAGEMENT PRACTICES

This engrosses the institutional theory as the theoretical lens in exploring and understanding the institutionalization of management practices in private and public entities. The broader research argument is that the “institutionalization of institutions is the “Newtonian Physics” for management. Accordingly, the sub research projects will be mooted to come out with new findings with regard to institutionalization of the particular aspect of institutions in question. As such first project will be “Revisiting the Reformation of Public Financial Management: Financial Accounting and Reporting Perspectives of Public Entities”.

MARKETING IN NON-TRADITIONAL SECTOR

In recent decade the nontraditional sector ( Public sector, corporative, NGO, social enterprises) of market gain increasing popularity due to many reasons including growing bottom of the social pyramid, increasing environmental pollution and cultural pollution, and increasing negative externalities of private sector etc. As a result they started moving from product oriented policies and decision making to more market oriented view. But many failed due to lack of proper structural change and implementation, and inability to adapt to turbulent marketing environment, hence were limited to documents and surface application. The main concern is to isolate one of such sector and try to develop a framework for them to plan, organize and implement successful commercialization of services in a way to benefit the bottom line.

MSERVICE QUALITY AND CONSUMER SATISFACTION

The main aim of this study is to analyze and measure the service quality and the consumer satisfaction in HEIs.

CONSUMER PSYCHOLOGY

Advertising persuades consumers to engrave its brand in the minds of consumers while giving them option to buy different types of products and services. This study focuses on trying to find out consumer preferences for certain brands over other brands.

  • Nishanthi Kariyapperuma – Marketing in Non-traditional sector
  • Chalini Kuruppu – Service Quality and Consumer Satisfaction